In our last COVID-19 update, we shared a little insight on some technology trends. This week in our COVID-19 update, we will expand on that by discussing how to best utilize social media.
As we discussed last week, Covid has pushed the hospitality industry to a more online landscape. While many businesses have been using their social media profiles for advertising and engaging with customers, with new technology comes new social connections.
One way to take advantage of social media is by connecting your posts directly to your online ordering platform. When advertising a dish you can now use your “call to action” to send people to a spot where they can immediately order that item. 79% of Internet users use blogs and social media to make decisions about where to eat and what foods to try, now you get them to order before they look elsewhere.
You should also be using social media to solidify your brand. Think of your business as an individual with interests and a personality of its own. Your social media should be the persona you use for customer service online. The tone and manner in which you engage customers, returning or potential, impacts their decisions on where to eat. 45% of US diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself.
The last thing social media can help with is pertinent information. With the industry in constant flux, it’s important to keep your customers up to speed on changes and things your business is experiencing. Customers want to be informed, and whether or not they understand the constant changes or shortages you are dealing with, the more information they have, the easier and more enjoyable the experience is for them and your staff.
There are many other ways to utilize social media and while it may not be the most glamours part of the job, it can be very helpful. Talk to your rep to how we can help get your online presence working for you.